Tertiary Extracts / Ovitage® — market, story & ingredient research

Key claims

• [00:22:58] ~15 g protein before training helps fuel and raise EPOC.
• [00:27:33] Reproductive-age women ~35 g leucine-oriented protein within 45 min post-training; perimenopause onward 40–60 g due to anabolic resistance.
• [00:28:19] Women’s metabolic recovery window is tighter (~60 min) than men’s (up to ~3 h); ‘no anabolic window’ claims are male-data based.
• [01:53:11] Creatine is her number-one supplement for women—muscle, brain/mood and gut; ~3–5 g monohydrate daily.
• [00:45:55] Perimenopause (mid-40s–early 50s) is a definitive ageing inflection; soft-tissue injuries and need for heavy/polarised training rise.

Quotes

“Women who are in their reproductive years need around 35 gram of good protein, high quality leucine oriented protein within 45 minutes.”

“Women who are perimenopausal onwards are 40 to 60 g because we become more anabolically resistant to food and exercise as we get older.”

“The number one is creatine.”

Relevance to Ovitage

Strong alignment with Ovitage’s oral protein/BCAA story for peri/post-menopausal women: higher protein dose, leucine signalling, protection of lean mass, and brain-fog/mood adjacency via creatine and protein timing. Does not discuss collagen peptides specifically; Ovitage should not be positioned as replacing complete dietary protein or heavy strength training—Sims would treat collagen as at best additive to those foundations.

Evidence flags

• Creatine ‘gut health’ benefit stated briefly without detail—evidence for creatine and gut is thinner than for muscle/cognition.
• Exact protein gram targets are practitioner heuristics synthesised from literature, not a single RCT prescription for every woman.

Key claims

• [00:02:41] Sex differences in fuel use appeared in her lab trials; male participants showed no equivalent swing.
• [00:03:29] Instructors dismissed women as anomalies not worth studying in sport nutrition.
• [00:08:04] Much trendy diet/training advice originates in obese sedentary male pre-surgery research, then generalises to fitness audiences.
• [00:10:26] For a menopausal woman, soy + low-intensity cardio was poor advice; she needs plyometrics for bone and resistance training for muscle.
• [00:11:12] Falling estrogen removes an anabolic stimulus; more protein around training can mitigate brain fog and support lean mass.

Quotes

“Surely, with 50% or more of the population being female, aren't the men the anomaly, and they don't know it yet?”

“Women are not small men.”

“Protein hits the brain, counters that brain fog, also feed forward to build lean mass.”

Relevance to Ovitage

Perfect narrative umbrella for Ovitage/Everee: female-specific nutrition, menopause muscle/brain-fog, bone via loading, protein as food-first intervention. Does not mention collagen; supports positioning Ovitage as a women’s bioactive protein food ingredient, not a male-default bodybuilding add-on.

Evidence flags

• ‘Protein hits the brain, counters brain fog’ is a mechanistic simplification—brain-fog in menopause is multifactorial (sleep, vasomotor symptoms, mood, HRT status).
• Individual case outcomes are illustrative, not controlled trials.

Key claims

• [early] Women’s training stimulus should shift toward heavier, power-based work from the mid-30s/peri transition onward.
• [mid] Post-training protein dosing rises with age/anabolic resistance (same 35 g vs 40–60 g framing as Huberman cut).
• [mid] Recovery (sleep, nutrition timing) is as decisive as the training session for adaptation.
• [late] Supplement talk stays secondary to food and training design.

Quotes

“We become more anabolically resistant to food and exercise as we get older.”

“Women are not small men.”

Relevance to Ovitage

Reinforces Ovitage’s peri/post protein narrative at ~330k views on Sims’ own channel. Pair with Huberman episode for depth; use this cut for social clips. Collagen is not the focus—keep Ovitage framed as bioactive protein/peptides that complement, not replace, leucine-complete meals.

Evidence flags

• Compilation format can strip study citations and nuance present in full interviews.

Key claims

• [00:00:02] Verisol collagen previously linked to cellulite and wrinkle studies.
• [00:00:15] Same collagen now linked to osteoporosis/osteopenia treatment benefit.
• [00:00:20] ~34% of women will suffer osteoporosis post-menopause.
• [00:00:24] Combine collagen with vitamin D, calcium and weight-bearing exercise.

Quotes

“Breaking news for menopausal women… this recent study now documents that the same collagen is also useful for the treatment of osteoporosis and osteopenia.”

“This combined with vitamin D, adequate calcium and weight-bearing exercise is the biggest tools in your toolbox.”

Relevance to Ovitage

Direct cultural permission for oral collagen peptides in menopause bone health—the closest mainstream endorsement to Ovitage’s category. Caveat: she promotes specific branded peptides (Verisol/Fortibone family), not sheep-derived multi-protein; Ovitage must bring its own composition/BCAA/cystine differentiation rather than ride Verisol claims.

Evidence flags

• 32-second format overstates ‘treatment’ language; underlying studies are small, often industry-linked specific peptides—not proven fracture-prevention drugs.
• ‘34%’ osteoporosis statistic should be checked against local epidemiology before quoting in NZ/UK materials.

Key claims

• [00:03:00] First meal protein of ~30–50 g matters for satiety and body-composition outcomes.
• [00:06:53] Essential amino acid products are critical when calories fall (e.g. GLP-1 users).
• [00:07:39] ~5 g creatine/day for muscle; 10–12 g discussed for brain function—food alone cannot practically supply this.
• [00:09:10] Anabolic resistance = age-related reduced muscle sensitivity to protein/training stimuli.
• [00:08:24] Creatine also linked to mood, cognitive function and processing speed in older adults.

Quotes

“Most women have never heard of anabolic resistance.”

“If five grams is the minimum for muscle and 10 to 12 for brain function, that's no one is going to consume that much [from food].”

“Every bite matters.”

Relevance to Ovitage

Excellent adjacency for Ovitage’s BCAA/lean-mass claims in post-menopause (Everee #4). Lyon’s incomplete-protein skepticism means Ovitage should be sold as a bioactive peptide/structural protein food ingredient plus complete protein—not as the sole muscle-building protein. Creatine pairing is a natural Everee/education angle.

Evidence flags

• 10–12 g creatine for ‘brain function’ is an emerging/high-dose claim—evidence base is still developing versus the stronger 3–5 g muscle literature.
• Branded EAA products named on-air are commercial recommendations, not independent comparative trials.

Key claims

• [00:00:01] Reproductive-age women: ~35 g leucine-oriented protein within 45 min post-training.
• [00:00:20] Perimenopause onward: 40–60 g for the same reason—anabolic resistance.
• [00:00:35] Women’s blood-sugar/metabolic return ~60 min vs men up to ~3 h.
• [00:00:46] ‘No recovery window’ literature is largely male-based.

Quotes

“Women who are perimenopausal onwards are 40 to 60 g because we become more anabolically resistant to food and exercise as we get older.”

“When we're looking at the data that says there's no window per se for getting food in, it's based on male data.”

Relevance to Ovitage

Crystal-clear protein-dose creative for Everee/Ovitage education. Ovitage’s elevated BCAA profile can be pitched as helping hit peri/post targets when mixed into food (as in Everee recipes), while still acknowledging collagen peptides alone are incomplete versus whey/meat/dairy for leucine-driven MPS.

Evidence flags

• Gram targets are rule-of-thumb synthesised guidance; individual needs vary with body size, energy intake and training load.

Key claims

• [00:00:01] ~30% skin collagen loss in first 5 years of menopause.
• [00:00:30] Verisol bioactive peptides: RCTs for wrinkles/skin appearance.
• [00:00:46] Fortibone 5 g/day associated with BMD improvement in osteopenic/osteoporotic postmenopausal women (2021 long-term observation).
• [00:01:32] 2018 study: ~3% spine and ~6.7% femoral-neck BMD increase vs placebo drop.
• [00:02:00] Her Skin & Bone product combines Verisol + Fortibone.

Quotes

“A woman will lose 30% of the collagen in her skin in the first 5 years of menopause.”

“The formulation of the collagen you use matters.”

“These patients took five grams of this specific bioactive collagen called Fortibone and saw statistically significant improvement in their bone density.”

Relevance to Ovitage

Highest-detail influencer case for specific oral collagen peptides in menopause bone/skin—validates category. Also a competitive lesson: she sells branded bovine collagen peptides. Ovitage differentiates via ovine whole-skin multi-protein, higher follicle-linked BCAA/cystine, NZ upcycled sourcing and patents—not by copying Verisol/Fortibone study claims.

Evidence flags

• Speaker has commercial conflict (own collagen SKU).
• Cited trials are modest-sized; fracture outcomes not established; ‘treatment of osteoporosis’ language exceeds typical supplement evidence standards.
• 30% skin-collagen figure is widely repeated in menopause media—verify primary citation before using in regulated markets.

Key claims

• [00:00:49] Recent studies: 30 g hydrolysed collagen did not raise collagen-synthesis markers beyond training.
• [00:01:34] 15 g bioactive peptides did not improve patellar tendon adaptations over 15 weeks training.
• [00:02:22] Collagen is a poor muscle-building protein (score effectively zero); industry muscle claims are untrustworthy.
• [00:04:38] Collagen is digested to amino acids/peptides—not inserted whole into tendons.
• [00:06:10] Undenatured type II may help osteoarthritis; not generalisable to healthy lifters’ joint pain.

Quotes

“The protein score for collagen is literally zero.”

“Collagen gets broken down into individual amino acids and some peptides and then it's basically rebuilt into your collagen structures.”

“The case for collagen supplements for joint or skin health is very weak.”

Relevance to Ovitage

Essential foil for honest Ovitage positioning. Contradicts blanket beauty/joint hype; pushes TE to lead with differentiated composition, specific clinical plans, and never claim collagen replaces complete protein for muscle. Useful for B2B buyers who have read the sceptic literature.

Evidence flags

• Does not deeply engage the postmenopausal Fortibone BMD RCTs Haver cites—bone-specific evidence is under-weighted relative to young lifter MPS studies.
• Tone is strongly anti-industry; still, sponsorship bias is a legitimate critique Ovitage should answer with transparent methods.

Key claims

• [00:00:02] Collagen marketing as ‘protein’ is misleading—structural ≠ complete dietary protein for muscle.
• [00:00:47] Evidence is equivocal; responders and non-responders; type matters.
• [00:01:10] Some reasonable evidence for type I collagen and bone density—not everyone responds.
• [00:01:33] Hydrolysed type II and undenatured type II have limited joint-pain evidence.
• [00:02:19] Food pattern and minerals likely matter more than most supplements for bone/joint.

Quotes

“It's a structural protein, it's not a dietary protein, so people use it as if it's a muscle-building protein.”

“I do think there's reasonable evidence for type one collagen… showing improvement in bone density.”

“Food is probably ultimately more important than a lot of supplements.”

Relevance to Ovitage

Must-watch for Ovitage messaging hygiene: never call Ovitage a complete muscle protein; call it bioactive structural peptides/proteins with elevated BCAAs/cystine from ovine skin, used alongside complete protein and training. Sims’ partial acceptance of type I bone data leaves a door open if TE runs rigorous women’s trials.

Evidence flags

• Conversational medical opinions; citations not shown on-screen.
• ‘Not a protein’ headline is pedagogically sharp but technically collagen is a protein—nuance is ‘not a complete dietary protein for MPS’.

Key claims

• [00:01:34] Everee #4 is positioned as postmenopausal support powder in a food recipe.
• [00:01:45] Product highlighted for BCAAs supporting muscle health with age.
• [00:01:50] ‘CG Pro’ cited for vitality and recovery.
• [00:02:19] Protein content of plant milks called out as a shopping criterion.

Quotes

“Our special ingredient, which is Everee number four, Pro for postmenopausal support.”

“We've got lots of wonderful branch chain amino acids, which can support us with muscle health, which is something very important as we age.”

Relevance to Ovitage

Direct Ovitage/Everee proof point: collagen/bioactive protein as food. Use as template for future higher-reach creator recipes. Claims are brand marketing, not clinical evidence—pair with Sims/Haver science videos rather than standalone substantiation.

Evidence flags

• Health claims are promotional; no study detail on-camera.
• Auto-caption brand name variants (‘Evry’); confirm on-screen packaging text for quotes.